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Things to keep in mind when choosing your brand's colour-scheme.

  • Colour.png

Things to keep in mind when choosing your brand's colour-scheme.

How much does a colour actually effect your brands image? Have you ever noticed that a certain colour will spark a particular memory or emotion when you see it?

Here’s a brief overview of the Psychology behind colours in Marketing and Branding and how it can be used:

RED colours:

  • Increases heart rate (this often gives you a sense of excitement or urgency)
  • Encourages appetite
  • Promotes Love

Famous brands using this colour in their branding:

  • McDonalds
  • Coca Cola
  • CNN

Yellow Colours:

  • Represents optimism and youthfulness.
  • These colours are used to grab attention.
  • Encourages communication.

Famous brands using this colour in their marketing:

  • Best Buy
  • Yellow Pages
  • National Geographic

Blue Colours:

  • Promotes productivity
  • Creates a sense of security and trust in a brand.
  • Most preferred by men

Famous brands using this colour in their marketing:

  • Facebook
  • Ford
  • Dell

Green colours:

  • Promotes relaxation
  • Denotes nature
  • It is often associated with wealth.

Famous brands using this colour in their marketing:

  • Land Rover
  • Animal Planet
  • Spotify
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