Digital marketing campaigns by Epicdev

Case study · Durban Poles

Digital marketing that keeps a local business at the top of Google

This digital marketing case study follows a Durban timber, fencing and jungle gym supplier that has trusted us with its website and search marketing since 2016. Today we run its Google Ads, SEO, content, backlinks and conversion work, every month.

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  • #1on Google in Durban
  • Since 2016marketing partner
treated poles for sale

Google · Durban, KwaZulu-Natal

  1. 1
    Treated Poles for Sale in Durban | CCA H4 SABS-Approved

Live Google positions from our rank tracking, October 2026

2016

Marketing partner since

#1

On Google in Durban for treated poles, poles for sale and obstacle courses

2.8×

The search visibility of the nearest competitor

91%

Site health score

About Durban Poles

Durban Poles supplies treated timber poles, fencing, jungle gyms and obstacle courses from Durban, and installs them across KwaZulu-Natal for homes, schools, farms and businesses.

When someone nearby needs poles, a new fence or a jungle gym for the kids, they search for it. Being the business they find first is what keeps the yard busy.

Our role

We started working with Durban Poles in 2016. We built its first website, optimised it for search and ran a small Google Ads campaign, and the extra business came in almost straight away.

In 2025 we rebuilt the site from the ground up, so we can move quickly on the changes that win enquiries. Today we run its full digital marketing campaign:

  • Google Ads and search engine marketing
  • Search engine optimisation, on the site and off it
  • AEO and GEO, so it shows up in AI answers too
  • New content and backlinks every month
  • Conversion optimisation, tracking and reporting

One campaign, run every month

Digital marketing isn’t a launch, it’s a loop. Every month we work through the same cycle, and each turn builds on the last.

  • Research and trackingRankings, traffic and enquiries reviewed every month to decide what to do next.
  • ContentNew, genuinely useful content every month, from product and location pages to helpful articles and FAQs.
  • Technical SEOThe site kept up to date, fast and error free, with issues picked up in regular site audits.
  • BacklinksValuable backlinks added every month, with the link profile monitored for anything harmful.
  • Google AdsCampaigns tuned around the searches that turn into business, not just the ones that bring clicks.
  • ConversionsCalls to action in the right places, smart forms, and tracking on every enquiry.

Search marketing from every angle

People find a local business in more ways than they used to. We make sure Durban Poles is there for all of them.

SEMSearch engine marketing

We run Durban Poles’ Google Ads, focused on the products and services that bring in the most valuable work. Ads appear the moment someone searches, while SEO builds the long-term rankings underneath.

Google AdsSearch campaignsDisplay campaignsConversion tracking

SEOSearch engine optimisation

We keep improving the site so it ranks for the specific searches that convert: product and location landing pages, on-page optimisation, internal linking and FAQs, plus valuable backlinks every month.

Keyword researchLanding pagesOn-page SEOTechnical SEOLocal SEOBacklinks

AEO & GEOAnswer and generative engine optimisation

Search is moving into AI answers, so we shape content to be quoted there too, with clear answers, FAQ pages and helpful articles. Durban Poles is already being mentioned in answers from ChatGPT, Gemini and Google’s AI Mode.

ChatGPTGeminiGoogle AI ModeAI Overviews

Where Durban Poles ranks today

Every one of these positions comes from our work on the site and the campaigns around it.

53%better average position across tracked keywords in the last 6 months

2.8×the search visibility of the nearest local competitor

Search term and its position on Google’s first page

  1. treated poles for sale#1
  2. poles for sale#1
  3. pole yard near me#1
  4. adult obstacle course#1
  5. treated poles#2
  6. jungle gym durban#4

Google, Durban, desktop. Position tracking, 12 October 2026.

Turning searches into enquiries

A good ranking only matters if visitors get in touch. Since the rebuild, we keep refining the site around one goal: making the next step easy, wherever someone is on the page.

  • WhatsApp, call and quote buttons that stay on screen on mobile
  • An enquiry form in the first screen on desktop
  • Product and location landing pages that answer the search that brought someone there
  • Smart forms, so every enquiry arrives with the details the team needs
  • Thank-you pages and event tracking, so every lead can be traced back to where it came from

Clear offer, first screenWhat the business sells, at a glance.

A next step for browsersStraight into the product range.

One tap to get in touchWhatsApp, call or quote, on every page.

Stacks of treated timber poles in a pole yard

Measured, every month

Decisions come from data, not guesswork. We track rankings, traffic, site health and every enquiry, and report back on what’s working and what we’ll do next.

Rank trackingWeb analyticsSearch performanceGoogle AdsSite health auditsEnquiry tracking

The site holds a 91% site health score, and new issues are fixed as they’re found.

Since
2016

A decade of growing together

We’ve been Durban Poles’ web and marketing partner for ten years. We know its products, its customers and its busy seasons, so every campaign starts from a real understanding of the business.

And because we built the website too, there’s no hand-off between the people running the marketing and the people changing the site.

Our relationship with Epicdev now spans 10 years. We have used them in both web development and digital marketing spheres and we find them to be professional, responsive and understanding of our needs. Their work speaks for itself and we will definitely recommend them to others.

ME

Mohammed Essack

General Manager / National Co-ordinator, Speedfence and Durban Poles

The result

  • #1 on Google in Durban for treated poles for sale, poles for sale, pole yard near me and adult obstacle course.
  • First-page positions for its other core searches, including jungle gyms in Durban.
  • An average position 53% better across tracked keywords in the last 6 months.
  • Nearly three times the search visibility of its nearest competitor.
  • Already mentioned in AI answers from ChatGPT, Gemini and Google’s AI Mode.
  • A website kept current, fast and error free.

Want your business found first?

Whether you need more enquiries from Google, a website that converts better, or both, we’ll put together a plan around your business and your area.

Let’s get your business found

Tell us about your business, your area and the work you want more of. We will get back to you within one working day.